Previous go-to-market strategies left a novel innovation at risk of being discontinued
Using our predictive consumer module, we identified the consumer audience most likely to convert and recommended the corresponding media channels, content execution & influencers for launch.
After a successful integrated campaign, across owned & earned channels, the product sold out in 48 hours delivering a 5X+ ROI on marketing spend.
Looking for a data-driven way to strategically position the brand as a direct-to-consumer brand without alienating their professional market.
Launched an agile, always learning platform that unearthed insights from brand websites, social media, e-commerce & competition to optimize the marketing plan & execution in near real-time.
4X ROAS & +2X website conversion
Largely under-utilized 1st party data and declining relevance & NPS in market. Previously
identified a 'most valuable shopper' but had no strategy to proactively grow this group.
Built a journey-focused module that used digital behavior to identify the shoppers with
the greatest propensity to become most valuable shoppers in real time & dynamically
recommended customized site content & brand experiences.
Identified $15 million in annual optimization potential & activated optimized email marketing.